Madison Media has announced the appointment of Shan Jain as its chief strategy officer. Jain will be based in New Delhi. Prior to this she was managing partner - business transformation practice at Publicis.
Vikram Sakhuja, partner and group CEO, Madison Media & OOH, said, “We are excited to have Shan join us as CSO. She is just the right person to help clients navigate their way through a complex media environment that straddles legacy media with digital and manage the realm of data and technology.”
Jain said “We are in the beginning of the 4th revolution. Industry 4.0 is altering the way in which people live, work, and connect with one another unlike any other revolution before it. It is the times of exponential change, fuelled by the way people are connected almost 24x7. Change is occurring in every industry and this is creating a seismic shift in the lives of consumers and businesses alike. Marketers need a new model for success.My endeavour will be to craft frameworks and processes that enable short and long term strategies for change and transformation to cater to this connected- consumer times.”
In a career spanning 25 years she has also worked with Mindshare, RK Swamy BBDO, FCB Ulka, Lowe, McCann and Ogilvy.