Madison Media has won the media duties for textile, apparel and fashion major Raymond Limited. An agency statement said it would handle media for all Raymond group brands, including digital and OOH, following a multi-agency pitch. The media duties were handled by RK Swamy Media Group.
Besides fabrics, the group has a presence in branded apparel and denim, cosmetics and toiletries, engineering tools and hardware, auto components and prophylactics in national and international markets, through brands like Parx, Park Avenue, ColorPlus and Kamasutra.
On the development, Mrinmoy Mukherjee, director, marketing, Raymond Limited, said, “Raymond, requires an expert media advisor and partner. We are delighted to have Madison on board as our media partner. Their leadership status as one of the best integrated media solutions agencies in India and well-integrated service and processes will help our brands scale newer heights of success.”
Gautam Kiyawat, group CEO, Madison Media Group, added, “We are delighted with this new win and are confident that we can add substantially to building the Raymond group brands.”