Media
Campaign India Team
Oct 22, 2021

Madison Media bags Obeetee’s media mandate

Madison Media Alpha had pitched for the account

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why Shah Rukh Khan still rules India’s brand universe at 60

1 Why Shah Rukh Khan still rules India’s brand universe at 60

ICC World Cup: Where does women’s cricket stand after historic win?

2 ICC World Cup: Where does women’s cricket stand after historic win?

Agencies must prove ROI, not just impressions

3 Agencies must prove ROI, not just impressions

Brands must back women’s sport’s future, not just fame

4 Brands must back women’s sport’s future, not just fame

Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

5 Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

WPP brings in McKinsey to advise on strategic review

6 WPP brings in McKinsey to advise on strategic review

Birla Opus Calista showcases stain resistance in new campaign

7 Birla Opus Calista showcases stain resistance in new campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

8 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

McCann hits the right note with Hero Splendor’s life symphony

9 McCann hits the right note with Hero Splendor’s life symphony

QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

10 QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

Related Articles

Madison Media folds HiveMinds fully into its playbook
Marketing
Sep 08, 2025
Vinita Bhatia

Madison Media folds HiveMinds fully into its playbook

Puja Rai moves to Madison Media
Advertising
Jan 15, 2024
Campaign India Team

Puja Rai moves to Madison Media

Avinash Pillai joins Madison Media
Advertising
Oct 27, 2023
Campaign India Team

Avinash Pillai joins Madison Media

Experience Commerce retains Kärcher India’s e-commerce media mandate
Advertising
May 31, 2023
Campaign India Team

Experience Commerce retains Kärcher India’s ...

Just Published

Build a brand that kids will love
Advertising
21 minutes ago
Kunal Vora

Build a brand that kids will love

Most brands try too hard to convince. Kids remind you that when something feels good, it doesn’t need explaining.

Yahoo DSP launches CTV ads in brand first
Marketing
31 minutes ago
Will Russo

Yahoo DSP launches CTV ads in brand first

It’s a new strategy for the brand’s ad tech, which competes with giants in the space.

Can movies move the needle on child trafficking?
Advertising
2 hours ago
Vinita Bhatia

Can movies move the needle on child trafficking?

On Children’s Day, director Keith Gomes and activist Dipesh Tank discuss how Dear Men seeks to make India look unflinchingly at trafficking — and why brands hesitate to engage.

Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours
Awards
13 hours ago
Campaign India Team

Campaign India Digital Crest Awards 2025: BBDO, ...

BBDO won the coveted 'Agency of the Year', while Ariel won the 'Brand of the Year'