Campaign India Team
Oct 22, 2021

Madison Media bags Obeetee’s media mandate

Madison Media Alpha had pitched for the account

Madison Media bags Obeetee’s media mandate
Online carpet store, Obeetee, has assigned its media duties to Madison Media. 
 
The agency will be responsible for handling the brand’s entire media mandate, including TV, print, radio, OOH, digital and cinema. 
 
Madison Media Alpha had pitched for the account, and will be handled by it's Mumbai office. 
 
Angelique Dhama, chief executive officer, Obeetee, said, “I feel carpets as a category is not so well established in India. At Obeetee, our aim is to become synonymous with the category itself. With our 100-year-old legacy and top-notch products, we are confident of being an integral part of Indian homes in the days to come. I am very pleased to have Madison Media, backing our aspirations and walking the path to success with us.”
 
Vishal Chinchankar, CEO, Madison digital and Madison Media Alpha, said, “Carpet/Rugs
category intent has gone up 120% due to the pandemic as people are spending more time at
home. This is the right time for Obeetee to make a consumer buying journey seamless across online/offline touchpoints. We are confident that our digital-first and outcome driven omni-
channel approach will help Obeetee surpass industry growth.”
 
Source:
Campaign India

Related Articles

Just Published

4 hours ago

Spotify expands access to its ad inventory with ...

Streamer confirms rollout following its upfronts earlier this year.

4 hours ago

Indegene buys BioPharm for $106 million to boost ...

The Omnicom Health Group company’s acquisition will help the Indian firm’s adtech capabilities at a time of increasing disruption in the pharmaceutical sector.

5 hours ago

Gen X: The bridge generation will drive $5.7 ...

Born between 1965 and 1980, the trillion-dollar consumer cohort still flies under the marketing radar—despite Asia housing 61% of them, with China alone at 37%.

5 hours ago

Grey’s global CEO Laura Maness departs

The role will not be replaced. Maness announced her exit at a town hall in New York.