Campaign India Team
Oct 22, 2021

Madison Media bags Obeetee’s media mandate

Madison Media Alpha had pitched for the account

Madison Media bags Obeetee’s media mandate
Online carpet store, Obeetee, has assigned its media duties to Madison Media. 
 
The agency will be responsible for handling the brand’s entire media mandate, including TV, print, radio, OOH, digital and cinema. 
 
Madison Media Alpha had pitched for the account, and will be handled by it's Mumbai office. 
 
Angelique Dhama, chief executive officer, Obeetee, said, “I feel carpets as a category is not so well established in India. At Obeetee, our aim is to become synonymous with the category itself. With our 100-year-old legacy and top-notch products, we are confident of being an integral part of Indian homes in the days to come. I am very pleased to have Madison Media, backing our aspirations and walking the path to success with us.”
 
Vishal Chinchankar, CEO, Madison digital and Madison Media Alpha, said, “Carpet/Rugs
category intent has gone up 120% due to the pandemic as people are spending more time at
home. This is the right time for Obeetee to make a consumer buying journey seamless across online/offline touchpoints. We are confident that our digital-first and outcome driven omni-
channel approach will help Obeetee surpass industry growth.”
 
Source:
Campaign India

Related Articles

Just Published

2 days ago

India’s six-pack makes Cannes Lions shortlist jury cut

This year’s Shortlisting Jury panel includes industry expert representations from 79 country-markets across various categories.

2 days ago

Google AI Max and SEO: What it means for brands and ...

Google’s AI Max for Search signals a shift in how information is found, used, and expected to perform—and is raising new challenges for marketers and brands alike.

2 days ago

Monks owner S4 Capital reports 11.4% revenue drop ...

Latest results reveal uneven performance across regions, with Asia-Pacific facing challenges amid shifting client priorities and global cutbacks.

2 days ago

Jab we ‘Met’ Shah Rukh Khan

King Khan’s Met Gala debut exposed a PR and media blind spot—one that marketers must fix if India’s soft power is to land globally.