Madan Sanglikar, who till recently was the principal partner, Invention, at Mindshare India, has joined AD2C, a digital media start-up, as its chief executive officer. AD2C is scheduled for a launch in India in a few months.
The development has been confirmed by Sanglikar. He commented, "We are currently in a bit of a stealth mode and working on putting together business plans and getting fresh talent for a big launch very soon. There are new opportunities in digital and for more innovative work, and to bring in some newer products from an advertising perspective."
Sanglikar brings over 16 years of media industry experience to the company. He comes to AD2C after spending around nine years at Mindshare.
Prior to working with the Mindshare, Sanglikar has worked with Starcom Worldwide, Mediaturf, Sify, and The Times Group.