GroupM’s m/SIX has won the integrated media duties for Nilon’s.
As per the mandate, the agency will drive Nilon’s brand experience with its data intelligence and consumer-centric approach. The media duties will comprise TV, print, radio and digital branding.
The account was won post a multi-agency pitch and will be handled by the agency’s Mumbai office.
Saket Sinha, senior vice president and head of m/SIX India, said, “We are thrilled to have a name like Nilon’s added to our clientele. Nilon’s partnership is very special to us since they capitalise on m/SIX’s CPG expertise. Our teams at m/SIX will further strengthen the brand’s presence across the country using our capabilities of strategic planning at both, a macro and micro level. Our teams will closely work together, targeting a clearly-defined audience effectively and efficiently through our marketing strategies.”
Dipak Sanghavi, managing director and CEO, Nilon’s, said, “Nilon’s as a brand is on a growth path, and we wanted to partner with a team who could align themselves to this journey. We started working closely with m/SIX for the launch of our new brand campaign ‘Isme pyaar mila hai’(we found love in this). So far, the team has been able to meet our objective of driving consideration for the brand and with their deep expertise in social media and digital marketing, they did a commendable job. We are looking forward to working with m/SIX’s dynamic team to further strengthen our brand presence."