Confirming the news, George says “Effie’s is possibly the only award function in India that Lowe Lintas participates in. And my participation now on its global jury, is yet another endorsement of our belief in its principle and its process.”
The Global Effie Awards seeks to reward the year’s most effective global marketing communications ideas – ideas that work. Whether mainstream or unconventional, digital or print, design or advertising, paid or unpaid – any form of marketing communications can enter. The Global Effie Awards were created in 2003 to honor multinational marketing communications ideas that have proven themselves effective in four or more countries on at least two continents. For the past several years the award has been judged on multiple continents and this year too, the judging will take place in London, Mexico City, Singapore and New York.