It has been a week of account wins for Lodestar UM. The media agency has won media mandate for four new clients namely, Loyalty One, DSP Blackrock, Cipla and BGG.
Loyalty One, part of the Alliance data group, a provider of loyalty and marketing solutions globally, comes to india with JWT as it’s creative partner and Lodestar UM as it’s media partner.
Lodestar UM won this business in a multi-agency pitch.
Similarly, DSP Blackrock appointed the agency as its media partner after a multi-agency pitch. Lodestar's role would involve creating and implementing a unique information dissemination solution for DSP Blackrock, using mass media.
In celebrating it’s 75th year Cipla thought of connecting with it’s key audience through an educative and touching documentary that showcases how the terror of aids was overcome in Africa. Lodestar has partnered Cipla in taking this documentary to thousands of doctors through exclusive screening at cinemas and invited viewing on television. In a press statement, the agency mentioned, " This is a first of it’s kind approach by any organisation ever. Lodestar is working closely with Cipla to develop unique solutions for this sensitive and extremely important category of pharmaceuticals."
BGG Information pvt ltd is a wholly owned subsidiary of Which?, UK. This is the first time that Which?, the 53-year-old magazine with 1.1 million subscription, has launched its version outside Britain. It has made it’s Indian debut with a magazine titled 'Right Choice', a monthly that will offer expert buying advice to consumers to help them make an informed choice.
"Which? has been helping people in Britain in making smarter choices for more than 50 years by giving expert advice and recommending products and services that stand up to the most rigorous testing. Lodestar is partnering BGG make it’s India debut after having won the business in a multi- agency pitch."