Livpure has awarded its creative duties to Famous Innovations following a multi-agency pitch. The agency’s Mumbai office will work on the mandate which includes strategy and creative
Sushil Matey, director - marketing, Livpure, said, "Water is a very sensitive space, one that is deeply seeped in trust. For any other appliance, consumers may experiment or take a leap of faith, but for a water purifier they will always be extremely cautious. Famous' approach was very refreshing & innovative which we believe will help us break the category clutter and approach our TG, effectively. We met many agencies, but Famous' way of building brands resonated with us the most."
Raj Kamble, founder and CCO, Famous Innovations, said, "We are delighted to be working with Livpure. This is a challenging category with many legacy brands and little differentiation in the communication. With a superior product and Mr. Sachin Tendulkar as our brand ambassador, we have many a interventions in the pipeline that will be simple, honest and effective."