Liqvd Asia lands Go First's creative mandate
Account won post a multi-agency pitch
Feb 10, 2022 10:50:00 AM | Article | Campaign India Team
Liqvd Asia has won the mainline and digital creative mandate of Go First (formerly Go Air). The account was won following a multi-agency pitch.
The agency has been tasked to make Go First an airline of choice for regular fliers.
Kaushik Khona, chief executive officer, Go First, said, "We are happy to on-board Liqvd Asia as our creative communications agency. Digital and ATL-led creative communication is a key focus area for Go First. We are happy to partner with Liqvd Asia to help us drive engagement with our passengers and stakeholders across digital and other marketing media/platforms like print, OOH, radio and the like. During our detailed evaluation process, Liqvd Asia demonstrated key attributes including sharp insights and data-led approach which we believe will add value to Go First’s creative communication roadmap. We are certain that the strength and experience the whole team at Liqvd Asia has at using consumer insights and category-defying creativity will help us in establishing the right consumer connect. We look forward to partnering with Liqvd Asia in our efforts to provide a holistic and innovative communication experience to our passengers.”
Arnab Mitra, managing director, Liqvd Asia, said, “We are honoured and extremely delighted to be partnering with Go First. Go First is one of the leading homegrown airline brands and is growing at a phenomenal pace. This is a major win for Liqvd Asia and it provides us with amazing opportunities to highlight the depth of our creative and strategic capabilities. There are lots of opportunities to communicate with target audiences via multiple touch points, and to really bring the brand into the digital space.”