Liqvd Asia bags Parle Confectionery's social media mandate

Account won post a multi-agency pitch

Apr 01, 2022 06:33:00 AM | Article | Campaign India Team

Liqvd Asia has bagged the social media mandate of Parle Confectionery. The agency will handle all the brands under Parle Confectionery which include Melody, Mango Bite, and Poppins among others.
The account was won following a multi-agency pitch.
Krishnarao Buddha, senior category head - marketing, Parle Products, said, “We were looking for an agency that is not just future-facing, but also future-first and has a significant and deep impact on the business of marketing communications in India. Liqvd Asia understands the pulse of Indian consumers. Their passion for the job, innovative thinking and strong play in consumer insights, digital, technology and content make them the right partner for us. We look forward to a long and fulfilling partnership with them.”  
Arnab Mitra, managing director, Liqvd Asia, said, “Everyone loves candies. There are so many candies and toffees in the market but some of them are not simply products, they are a part of our life, and we remember some of our best times whenever we eat them or see them in a store. Parle’s iconic candies will make you feel nostalgic and we want the next generation to also experience the magic of their range. We are pleased to be handling their digital mandate. Parle Products has, over the years, experimented, innovated and stayed ahead of the curve. India’s packaged food industry is poised for significant growth. This is a great time for us to be partnering with them.”