Liqvd Asia appoints Saptarshi Banik, elevates Sunil Gangras

Liqvd Asia has announced the appointment of Saptarshi Banik as national director - business and services. Banik will be responsible for the agency's digital offerings. 

 

Sunil Gangras has been elevated as head of creative services. He was the joint national creative director and has been with the agency for over four years. 

 

Anish Varghese, chief creative officer, Liqvd Asia, will be steping down from his current position. He is currently serving his notice period. 

 

Arnab Mitra, managing director, Liqvd Asia, said, "We are thrilled to restructure our leadership team at Liqvd Asia, adding a new National Director for Business and Services and promoting Sunil Gangras to a higher position. These changes signify our dedication to delivering high-quality services to our clients and consolidating our position as a leading digital marketing agency of the future where we are not limited by archaic agency structures but by a forward-looking approach in creating service-specific cohorts that deliver results. We are confident that these structural changes will enable us to better serve our clients and achieve even greater success in the future."

 

Banik said, "I am thrilled to join Liqvd Asia, a company that is synonymous with innovation and excellence in the digital marketing industry. I’m glad to be a part of a team that is constantly pushing the boundaries and revolutionizing the way we approach digital marketing. With my experience in advertising and Liqvd Asia's cutting-edge strategies, I am confident that together we will deliver exceptional solutions that will make a significant impact.”

 

Gangras said, "Joining Liqvd Asia was a turning point in my career. Creative strategy is key to achieving victory on the battlefield of communication. We constantly challenge the status quo and believe in disrupting categories to drive impact. I am humbled and grateful for the trust placed in me by Liqvd Asia with this new opportunity. Excited to continue working alongside the team to drive greater success and elevate our reputation as a leading digital marketing agency."

 

In a career spanning over 15 years, Banik has also worked with Leo Burnett, McCann, JWT, Ogilvy, and Publicis, among others. 

 

In a career spanning over 20 years, Varghese has had stints with Interactive Avenues and Isobar.