Campaign India Team
May 19, 2020

Jiva Ayurveda appoints Liqvd Asia

There was no multi-agency pitch involved

Jiva Ayurveda appoints Liqvd Asia
Liqvd Asia has won the integrated creative duties of Jiva Ayurveda. Jiva was looking for an agency that could create a conversation to transform the traditional perception of Ayurveda and make it relevant to the present day. 
 
Madhusudan Chauhan, director, Jiva Ayurveda, said, “For the last 27 years, Jiva Ayurveda has always adopted a participative approach, empowering and educating people on ways to adopt a healthier lifestyle with Ayurveda. With more and more people depending upon social and digital channels, Jiva will build upon its already existing strength to broaden that community fulfilling its vision of a healthier, happier society and becoming the voice of ‘evidence based, data driven science’ pioneered at our company. Ayurveda is India’s priceless gift to the world, and more people not only need to know of it, but also apply it in their day-to-day lives. Liqvd Asia's vision aligns with Jiva’s on that matter, and we are confident that this collaboration will take Ayurveda to every home, every phone, every heart!” 
 
Tanushree Radhakrishnan, COO, Liqvd Asia, said, “Jiva through its services and wellness products has been working on bringing about a change through Ayurveda in the realm of education, health and culture and we are happy to partner with them. The ideology of Jiva, to make Ayurveda a way of life is something I personally relate to and hence this win is more fulfilling."
 
 
Source:
Campaign India