Advertising Media
David Brown
Aug 08, 2024

Lions parent company to acquire The Effies

“The coming together of Lions and Effie is a powerful testament to the fact that effectiveness and creativity in marketing are inextricably linked,” said Ascential CEO Philip Thomas.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

When a reel breaks the internet: Inside Hilton’s 1.9 billion views ad with Deepika Padukone

1 When a reel breaks the internet: Inside Hilton’s 1.9 billion views ad with Deepika Padukone

Adobe launches ad making tool for small businesses

2 Adobe launches ad making tool for small businesses

When Prime Video ads guess your mood before you watch

3 When Prime Video ads guess your mood before you watch

Razorpay hands over the mic, not the message

4 Razorpay hands over the mic, not the message

Kia's Sonet embarks on a journey of uncharted thrill

5 Kia's Sonet embarks on a journey of uncharted thrill

Blog: Har ghar tiranga made easier

6 Blog: Har ghar tiranga made easier

Sister act: Raksha Bandhan ads drop the thali trope

7 Sister act: Raksha Bandhan ads drop the thali trope

Dentsu bets on podcasting as India’s audio market matures

8 Dentsu bets on podcasting as India’s audio market matures

IPG cuts 2,400 jobs in first half of 2025 ahead of Omnicom takeover

9 IPG cuts 2,400 jobs in first half of 2025 ahead of Omnicom takeover

When clicks don’t cut it: Why Gen Z attention is the new advertising currency

10 When clicks don’t cut it: Why Gen Z attention is the new advertising currency

Related Articles

Not every Cannes Lion roars in real life
Awards
Jul 11, 2025
Raj Kamble

Not every Cannes Lion roars in real life

Cannes Lions 2025: Explore the campaigns that brought home Silver for India
Advertising
Jun 25, 2025
Campaign India Team

Cannes Lions 2025: Explore the campaigns that ...

Cannes Lions 2025: Watch the campaigns that struck Gold for India
Advertising
Jun 24, 2025
Campaign India Team

Cannes Lions 2025: Watch the campaigns that struck ...

Omnicom makes biggest ever acquisition with $900 million deal for Ascential’s Flywheel
Advertising
Oct 31, 2023
Gideon Spanier

Omnicom makes biggest ever acquisition with $900 ...

Just Published

Srinivasan K Swamy elected as AAAI president, Jaideep Gandhi is association’s vice-president
Advertising
16 hours ago
Campaign India Team

Srinivasan K Swamy elected as AAAI president, ...

With a new board in place, the industry body signals continuity and experience as it navigates transformation across India’s advertising sector.

WPP Media wins Mastercard’s global media account from Carat
Media
19 hours ago
Emma Thumann

WPP Media wins Mastercard’s global media account ...

The $180 million win ends the 10-year relationship between Mastercard and Carat.

Wikipedia parent set to pick Spin as social media agency
Digital
19 hours ago
Lucy Shelley

Wikipedia parent set to pick Spin as social media ...

Shop will create social video campaigns for the online encyclopedia.