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“The coming together of Lions and Effie is a powerful testament to the fact that effectiveness and creativity in marketing are inextricably linked,” said Ascential CEO Philip Thomas.
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Rahat Kapur steps into the managing editor role to lead content strategy, while Nikita Mishra advances to editor to drive regional news coverage.
As a CMO, she tries to stay ahead by researching and analysing what her audience wants from the brand, and then delivering exactly that.
With brand perception concerns pushing advertisers away from X, YouTube, Netflix and TikTok are among the ad platforms most preferred by consumers and marketers.
A report by ShareChat and Moj found that these engaging clips have ingrained themselves into the daily routines of 81% of Indian consumers, especially those aged 25-44 years.