Campaign India Team
Apr 15, 2011

LinOpinion bags PR mandate for Wellspring Healthcare

dCell to create end-to-end brand identity for the brand

LinOpinion bags PR mandate for Wellspring Healthcare

Wellspring Healthcare has appointed LinOpinion as its public relations partner in India, while dCell - Strategic Design Consultancy, a specialist division of Lowe Lintas, will take forward the design mandate. As per a press note, "LinOpinion will be responsible for establishing Wellspring Healthcare as the most trusted brand in the Healthcare Delivery system in India. dCell will not only drive innovative branding for Wellspring Healthcare, but will also be the creative force behind the look and feel of its healthcare network."

Commenting on the appointment, Kaushik Sen, chief executive officer, Wellspring Healthcare said, “Given Lowe Lintas’ credibility, our decision to integrate our PR and design mandates was clear. We are excited about LinOpinion’s and dCell’s plans to cement Wellspring Healthcare as a preferred choice for consumers and are confident that the teams will do justice to this new concept.”

Ameer Ismail, executive director at Lowe Lintas, who heads Linopinion and dCell, said, “We are particularly excited to script the brand identity of Wellspring Healthcare. Working on the PR and design requirements presents a unique opportunity to combine efforts and create a solid and thorough positioning for the brand.”

Source:
Campaign India