Campaign India Team
Jun 15, 2022

Levi’s appoints Amisha Jain

Moves from Zivame

Levi’s appoints Amisha Jain
Levi’s has announced the appointment of Amisha Jain as its senior vice president and managing director for South Asia-Middle East and Africa (SAMEA).  
 
In her new role, she will be responsible for leading the company’s operations in SAMEA. She is also tasked with driving the brand's expansion and growth in Asia and around the globe. 
 
Jain moves from Zivame, where she was chief executive officer. 
 
Seth Ellison, executive vice president and chief commercial officer of Levi Strauss & Co., said, “We are thrilled to welcome such a dynamic, proven leader to the company. Amisha’s years leading digital and physical retail businesses, her track record of  delivering results while connecting with consumers and her passion for innovation is a combination that will set our SAMEA cluster up for accelerated growth.”  
 
Jain said, “I am excited to join LS&Co. and the Levi’s a brand - one that I have always admired as a consumer and a business leader. The team has had an incredible journey thus far, and I am delighted to be part of this passionate and high-performing group. Together we will strive to take the brand to even greater heights in the region.”
 
In a career spanning over 20 years, she has also worked with Arvind Sports Lifestyle and Nike, among others. 
Source:
Campaign India

Related Articles

Just Published

2 days ago

Itch you can’t ignore: Sebamed scratches at the truth

Its latest campaign takes a cheeky swipe at anti-dandruff clichés, spotlighting how itch—not just flakes—disrupts everyday moments.

2 days ago

Not every Cannes Lion roars in real life

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?

2 days ago

Cannes Lions tightens reins as AI blurs boundaries

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.

2 days ago

Cultural ‘Tadka’ drives India’s most effective ads ...

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.