Campaign India Team
Feb 21, 2022

Lenskart gets Madhur Acharya as VP

Moves from Wow Skin Science

Lenskart gets Madhur Acharya as VP
Lenskart has appointed Madhur Acharya as vice president for its e-commerce offering.  
 
He moves from Wow Skin Science, where he was VP-marketing. 
 
Acharya announced his new stint via LinkedIn post. 
 
It read, "Super stoked to announce my next stint as I join, Lenskart, the brand that revolutionised the eyewear category in India. Elated to join this community of change-makers. I look forward to building and taking the brand's vision to various marketplaces in India and internationally. Special thanks to India's favourite shark Peyush Bansal for this opportunity and for not just inspiring me and millions of India’s youth but actively helping them achieve their dreams. Excited to drive, build and help build a strategy for Lenskart to be the world's foremost choice in the eyewear category. Thank you! Lenskart team for the smooth onboarding and warm welcome."
 
In a career spanning over 12 years, Acharya has also worked with Just Dial, Forrest Essentials, and PosterGully among others. 
 
 
 
 
 
 
 
Source:
Campaign India

Related Articles

Just Published

2 days ago

Campaign roundup: Week of 20 October

The latest ad films and campaigns from brands like District by Zomato, CRIF India, Himalaya BabyCare, Episoft, House of Glenfiddich, Cumin Co. Scalefusion, and more, in our weekly roundup.

4 days ago

When the sellers of joy become its custodians

Titan’s ‘Humari Diwali’ film spotlights retail staff who keep the festive spirit glowing—even as they spend it behind the counter.

Oct 17, 2025

Five rules for crafting a high-impact festive campaign

As festive ad clutter peaks, reward-led engagement — with experiential incentives, gamified participation, and frictionless redemption — can help brands cut through noise.

Oct 17, 2025

When creativity meets code: The human algorithm problem

As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and originality lost in translation.