Law & Kenneth bags Jockey
The account was won following a multi-agency pitch
Jan 21, 2014 11:46:00 PM | Article | Campaign India Team
Page Industries, franchisee for the Jockey brand in India, has appointed Law & Kenneth Communications India as its brand communications partner after a multi-agency pitch. The agency's Mumbai office will handle the account. Contract Advertising was the incumbent.
MC Cariappa, senior general manager - sales and marketing, Jockey India, said, “Law & Kenneth give us the confidence with their understanding, insights, effective go to market strategy and clear vision for the brand. We look forward to an exciting and fruitful association and are confident that the brand will move to greater heights.”
Anil S Nair, CEO and managing partner, Law & Kenneth Communications India, added, “Winning the Jockey business is the best possible start we could wish for in the new year. We are extremely excited about getting Jockey’s mandate. It’s a dream brand for us to have in our portfolio and we look forward to doing some exciting work for the brand.”
Jockey has a presence in over 142 countries. In India, it is present in the innerwear, leisurewear, sportswear and swimwear segments, for men and women. It entered the country in 1994, and claims a distribution network in over 1,200 cities and towns.