Jockey assigns digital mandate to Pink Lemonade

Pink Lemonade has won the digital mandate for Jockey India. The account was won following a multi-agency pitch.

 

The mandate includes creative ideation, content strategy and creation, social media marketing and online reputation management (ORM). 

 

Karthik Yathindra, senior GM and head - marketing, Jockey India, said, “Pink Lemonade presented a comprehensive marketing approach that demonstrated genuine excitement and a robust understanding of our brand and industry. Their integrated approach and end-to-end delivery expertise was the crucial element which helped us decide in their favor. We have had good engagements in the past and I am confident that this new step in our journey will prove successful to both parties."

 

Tina Garg, CEO, Pink Lemonade Communications, said, “We are happy to have earned the confidence of a global brand whose legacy is centuries old. Our expertise on the digital front combined with a successful track record of previous mandates with the company ensured that we approached the pitch in a holistic manner. We hope to build on the strong foundations of this association and help Jockey exceed its goals going forward.”