Law & Kenneth, Mumbai, has appointed Pradeep Yerargi as creative director - art, and Rishi Upadhyay as creative Director - copy.
In his career of over nine years, Yerargi has worked on key brands like Fevicol, Castrol, Chevron, Reliance GI, Indian Oil, Bajaj Pulsar,Traffic Police of Mumbai, Marico, and Star Union Dai-Ichi, across agencies like Ambience Publicis, Ogilvy, Everest & Rediffusion YR.
Upadhyay's longest stint in his 11 years of experience was with Publicis Ambience where he worked on businesses like Marico, Westside, Nerolac, Reliance Mobile, P&G to name a few.
Anil Nair, chief executive officer and managing partner of Law & Kenneth, said, “Both Pradeep & Rishi are not the conventional Creative Directors trying to sell advertising campaigns to clients. They represent the new wave of creative thinkers who like the creative intellect to solve real business issues. Law & Kenneth has added a new dimension with them coming on board.”