Kwan Entertainment has partnered with sports marketing and entertainment pioneer Ravi Krishnan to launch Kwanabler. The new company is expected to provide end-to-end support for global sports, media and entertainment brands, companies and investors tapping the Indian market.
The move is aimed towards conceiving, creating, and commercialising the significant opportunities available to global sports, media and entertainment businesses within the Indian ecosystem.
Kwanabler will focus on global stakeholders looking to enter the expanding Indian ecosystem by partnering with them to identify, create, own, and monetise new assets and business opportunities.
Kwanabler will also create a platform for Indian brands, investors, and sports or entertainment-based enterprises in the global market.
Ravi Krishnan, who is also the co-founder of Stepathlon Lifestyle, said, “Overseas entities need a partner to help navigate the Indian business landscape to reduce risk and maximise return. They need a partner on the ground who has local expertise, the right access, as well as a global perspective. The vision is to combine our respective experience, networks and resources to create a scalable, value focused partner in the areas of sports, media and entertainment. We aim to be a dominant force in India with global reach and impact.”
Anirban Das Blah, founder, Kwan Entertainment, added, “Despite growing at an exponential pace, the full potential of the Indian market is nowhere close to being realised. There is so much value that still remains to be tapped. Unlocking that value needs involvement of international players who can bring in investments and global business experience. But for that, they need local business partners in India who can actually help them realise the hidden value through a co-created ecosystem.”