Marketing and communications agency, Efficacy Worldwide has bagged the media mandate for lifestyle brand Kohler India.
The agency will bring a fresh perspective to the brand’s advertising and marketing strategy and will help it explore newer opportunities to reach consumers effectively.
The mandate was won after a multi-agency pitch and will be handled by Efficacy Worldwide’s Gurugram office.
Parveen Gupta – head, marketing, Kohler India, said, “Kohler is already the most admired and recommended international brand in the Indian sanitary ware market. We believe that Efficacy's fresh thinking along with tech enabled delivery solutions will make us the brand of choice for all consumers who aspire to have best in class bathrooms.”
Vishnu Sharma, founder and CEO, Efficacy Worldwide, said, “We feel extremely proud to have associated with Kohler India. Our association with Kohler India will help Efficacy drive conversations within the evolving luxury market and build thought leadership within the space. Our unique marketing offering will yield positive outcomes for both partners.”
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