Kewal Kiran Clothing (KKCL), the parent company of Killer, has announced that it has partnered with the BCCI (Board of Control for Cricket in India).
Killer replaces MPL Sports as BCCI's official kit partner.
The partnership will see the Killer logo appear on the right upper chest of the team India jersey. The deal is expected to run till 31 May.
KKCL also operates Integriti, Lawmanpg3, Easies and Desi Belle.
Hemant Jain, joint managing director, KKCL, said, “It is a matter of immense pride for us to be on the India jersey. As a home grown brand, we are excited to be offered this opportunity to showcase ourselves on one of the most prestigious assets in world sport and we thank our partners at ITW Catalyst for facilitating this partnership with the BCCI. We are looking forward to growing our brand and catering to one of the world’s biggest fan bases. We will be using our network of over 350 stores, 1,800 LFS and 4,000+ multi brand outlets to bring the Indian jersey to the cricket fans.”
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