Campaign India Team
Aug 01, 2008

Khatron ke Khiladi peaks at 2.3 TVRs

Colors, the Hindi GEC from Viacom 18, clocked 81 GRPs, in five and a half days of programming, according to this week's TAM's reports.While their driver show, Khatron Ke Khiladi, averaged 2 TVRs with  peak ratings being 2.3, fiction-based shows also showed healthy numbers. Balika Vadhu averaged 0.9 for the week with a peak rating of 1.2 and Jai Shri Krishna averaged 0.8 with a peak rating of 0.9. "Two fiction shows touching and crossing a one-mark is heartening," said Rajesh Kamath, CEO, Colors.

Khatron ke Khiladi peaks at 2.3 TVRs

Colors, the Hindi GEC from Viacom 18, clocked 81 GRPs, in five and a half days of programming, according to this week's TAM's reports.

While their driver show, Khatron Ke Khiladi, averaged 2 TVRs with  peak ratings being 2.3, fiction-based shows also showed healthy numbers. Balika Vadhu averaged 0.9 for the week with a peak rating of 1.2 and Jai Shri Krishna averaged 0.8 with a peak rating of 0.9. "Two fiction shows touching and crossing a one-mark is heartening," said Rajesh Kamath, CEO, Colors.

"It is a good start and our efforts put into marketing, distribution and programming seemed to have worked in sync to deliver these figures," said Kamath.  "Had we been not too confident of distribution, we would not have put a high investment show like Khatron ke Khiladi into the launch package. It has managed to cut the clutter."

Colors' other shows like Jeevan Saathi and Mohe Rang De managed TVRs of 0.67 and 0.55 respectively. The chat show on Saturday, Sajid's Superstar, delivered 0.64.
 

Source:
Campaign India

Related Articles

Just Published

9 hours ago

WPP has appointed Cindy Rose, a senior Microsoft ...

She is already a WPP non-executive director on its board.

13 hours ago

Small town, big spark: Solar flips the script

Adani’s new campaign highlights rural transformation, but also exposes urban assumptions about who gets access to progress.

15 hours ago

Beyond Cannes: Why creativity needs unlearning, not ...

Some of India's creative leaders reflect on their experiences at Cannes, from rethinking the definition of creativity to pushing past category norms at Cannes Homecoming.

17 hours ago

Linda Yaccarino steps down as CEO of X

Yaccarino wrote on X that she will ‘cheer’ on the company’s remaining team as they ‘continue to change the world.’