Colors, the Hindi GEC from Viacom 18, clocked 81 GRPs, in five and a half days of programming, according to this week's TAM's reports.
While their driver show, Khatron Ke Khiladi, averaged 2 TVRs with peak ratings being 2.3, fiction-based shows also showed healthy numbers. Balika Vadhu averaged 0.9 for the week with a peak rating of 1.2 and Jai Shri Krishna averaged 0.8 with a peak rating of 0.9. "Two fiction shows touching and crossing a one-mark is heartening," said Rajesh Kamath, CEO, Colors.
"It is a good start and our efforts put into marketing, distribution and programming seemed to have worked in sync to deliver these figures," said Kamath. "Had we been not too confident of distribution, we would not have put a high investment show like Khatron ke Khiladi into the launch package. It has managed to cut the clutter."
Colors' other shows like Jeevan Saathi and Mohe Rang De managed TVRs of 0.67 and 0.55 respectively. The chat show on Saturday, Sajid's Superstar, delivered 0.64.