Campaign India Team
Aug 01, 2008

Khatron ke Khiladi peaks at 2.3 TVRs

Colors, the Hindi GEC from Viacom 18, clocked 81 GRPs, in five and a half days of programming, according to this week's TAM's reports.While their driver show, Khatron Ke Khiladi, averaged 2 TVRs with  peak ratings being 2.3, fiction-based shows also showed healthy numbers. Balika Vadhu averaged 0.9 for the week with a peak rating of 1.2 and Jai Shri Krishna averaged 0.8 with a peak rating of 0.9. "Two fiction shows touching and crossing a one-mark is heartening," said Rajesh Kamath, CEO, Colors.

Khatron ke Khiladi peaks at 2.3 TVRs

Colors, the Hindi GEC from Viacom 18, clocked 81 GRPs, in five and a half days of programming, according to this week's TAM's reports.

While their driver show, Khatron Ke Khiladi, averaged 2 TVRs with  peak ratings being 2.3, fiction-based shows also showed healthy numbers. Balika Vadhu averaged 0.9 for the week with a peak rating of 1.2 and Jai Shri Krishna averaged 0.8 with a peak rating of 0.9. "Two fiction shows touching and crossing a one-mark is heartening," said Rajesh Kamath, CEO, Colors.

"It is a good start and our efforts put into marketing, distribution and programming seemed to have worked in sync to deliver these figures," said Kamath.  "Had we been not too confident of distribution, we would not have put a high investment show like Khatron ke Khiladi into the launch package. It has managed to cut the clutter."

Colors' other shows like Jeevan Saathi and Mohe Rang De managed TVRs of 0.67 and 0.55 respectively. The chat show on Saturday, Sajid's Superstar, delivered 0.64.
 

Source:
Campaign India

Related Articles

Just Published

17 hours ago

Two sides of the bed: Insured versus uninsured

Star Health’s split-screen ad pitches insurance as peace of mind, but its visual clichés raise questions about real-world nuance.

17 hours ago

Death by feedback: Why creative work keeps getting ...

When feedback becomes a bottleneck instead of a booster, creative teams face chaos, dilution and burnout. ButtonShift’s co-founder and CEO explains why it matters.

17 hours ago

63% of Indian CMOs are under pressure to deliver ...

IBM’s 2025 CMO Study reveals only 26% of Indian marketers believe they have the talent needed to achieve their goals for the next two years.