Campaign India Team
Sep 10, 2009

Colors goes all out to push Khatron Ke Khiladi Level 2

Colors has unveiled a high visibility integrated marketing push for the second season of its format show, Khatron Ke Khiladi Level 2.  “For a show that has the potential and the scale to engage with audience across demographics, psychographics and geographies, we needed a very scientifically designed  campaign that ensures that Khatron ke Khiladi Level 2 becomes a part of your day and week,” said Rameet Arora, Head of Marketing Colors . The channel ran a full page cover ad in regional and national dailies across 89 cities.

Colors goes all out to push Khatron Ke Khiladi Level 2
Colors has unveiled a high visibility integrated marketing push for the second season of its format show, Khatron Ke Khiladi Level 2.
 
 “For a show that has the potential and the scale to engage with audience across demographics, psychographics and geographies, we needed a very scientifically designed  campaign that ensures that Khatron ke Khiladi Level 2 becomes a part of your day and week,” said Rameet Arora, Head of Marketing Colors . The channel ran a full page cover ad in regional and national dailies across 89 cities.
 
While Idea Cellular is the title sponsor of the show, the associate sponsors include: Maruti Suzuki - SX4; Sony Bravia; Suzuki Motorcycles - GS 150R; Parle Agro - Appy Fizz Grapo Fizz; Samsung Marine; Eureka Forbes - Aqua Sure and Hindustan Unilever Ltd- Axe.
 
“The show is unique and full of excitement so in addition to hoardings, bus shelters, bus cantilevers, we had to come up with something that was as exciting as the show in order to get people or pause and take notice. Just like Mumbai, in Delhi, we will be branding the BSES bills.  We will also be sending out CDs containing the promo of the show through the LPG distribution system across Maharashtra and UP. The idea is to reach out to the viewer directly, to make the reach measurable and quantifiable.”

 

 

 

Source:
Campaign India

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