Karan Rawat has joined Umbrella Design as president and executive creative director starting 1 October 2012. In his new role, Rawat will directly report to Bhupal Ramnathkar, founder and managing director, Umbrella Design.
Rawat moves from Grey India where he worked as executive creative director in the Mumbai office.
Commenting on this move, Rawat said, "When I left Grey, I had two-three offers from ad agencies. The reason I didn't join another agency after Grey is because not many agencies are doing good work in print. Print as a medium is being neglected by most of the ad agencies. I have always believed in the strength of design as an integral part of advertising and Umbrella Design provides just the right combination of design and advertising."
Ramnathkar added, "Karan and I have worked together in Enterprise. I had hired him 13 years ago when he was fairly new in the industry. Over the years we have grown to be great friends who share the same thoughts on the importance of design in advertising. His expertise in art direction coupled with his knack to experiment with design, make him a perfect fit for this role."
In the past, Umbrella Design has handled design projects for brands like Marico, Reliance and The Times of India. Ramnathkar said that a few big projects are in the pipeline which will be released in the next two-three weeks.