Apparel company Kewal Kiran Clothing has awarded the creative mandate for its brands Lawman Pg 3 and Integriti to Umbrella Design.
Umbrella Design will create a campaign straddling print, TVC , digital and OOH. The agency will also handle BTL activities for the two brands.
On the mandate, Karan Rawat, president and executive creative director, Umbrella Design, said, "Umbrella Design is going to be the agency on record and we will create a 360-degree integrated campaign for the brand. There was no pitch involved.”
He added that Lawman Pg 3 and Integriti are growing denim brands, and pegged the size of both brands (combined) at Rs 250 to 300 crores by sales.