Campaign India Team
Feb 13, 2023

Itel Mobile appoints Hrithik Roshan as brand ambassador

Aims to highlight a new brand positioning through its tagline #JodeIndiaKaHarDil

Itel Mobile appoints Hrithik Roshan as brand ambassador
Itel has announced the appointment of actor Hrithik Roshan as brand ambassador. 
 
Along with this association, the brand has rolled out a new tagline #JodeIndiaKaHarDil. It aims to bring about a positive impact in the lives of every Indian consumer and help them achieve their dreams through the power of technology with this positioning. 
 
Arijeet Talapatra, CEO, Transsion (itel) India, said, “We are extremely excited to have Hrithik Roshan on board as the brand ambassador for itel. With his charisma and mass appeal, itel is poised to reach newer heights fueling aspirations of the country and further cementing our position as a leader in the sub-8k smartphone market. He embodies the spirit of hard work, and determination and by far is the most versatile star, which aligns perfectly with our brand ethos. itel’s journey in India has been equally progressive and rewarding by virtue of trust, and faith of 8 crore plus Indians in our products, service and customised communication approach making us a brand which is more relevant in their life.”  
 
 
Source:
Campaign India

Related Articles

Just Published

2 hours ago

Cannes Lions 2024: India shortlists grow to 51

UPDATED: Leo Burnett Mumbai scores four nods on day two, putting them in the lead for the most shortlists, with only one category left.

3 hours ago

Dentsu rolls out global innovation proposition and ...

Mumbai and Bengaluru will be among the first new global innovation labs opened by Dentsu

4 hours ago

Moves and wins roundup: Week of 17 June

The latest appointments and account wins from Bajaj Consumer Care, Cheil X, HDFC AMC and more to come, in our weekly news roundup.

4 hours ago

Prime Video launches a fun campaign to celebrate ...

The campaign illustrates the tired fathers who want to spend time with their families by watching Prime Video but find it difficult to keep their eyes open.