Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
May 22, 2012
ITC: “Focusing on premiumisation of products”
Ramu Ramanathan catches up with Hemant Malik, chief executive officer, trade marketing and distribution, ITC. The agenda was the Kolkata-headquartered tobacco-to-hospitality behemoth’s FMCG business. And how, with no confusion, the company leverages learnings from the combination of categories in its portfolio. Read on.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Related Articles
Advertising
Oct 17, 2025
When the sellers of joy become its custodians
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Just Published
Advertising
7 hours ago
When corporate chaos takes a day off
AMD’s Zen Mode film imagines an office where pressure disappears by using calm, not jargon, to make enterprise tech feel human.
Marketing
10 hours ago
EBITDA targets and vowel-free branding drive ...
The martech agency is executing a 26-company acquisition roadmap to achieve a 100-crore profit benchmark for its public market debut.
.png&h=268&w=401&q=100&v=20250320&c=1)
Advertising
11 hours ago
Roast me, please! When brands laugh at themselves
Brands are turning online jokes into campaigns that celebrate authenticity, confidence and agility.
Advertising
12 hours ago
2025 Rewind: A year in meme marketing, Asia edition
In Asia, brands are letting loose with slightly unhinged, super local, and totally uncorporate speak online. See more than just '67' in Campaign's collection of 2025's best brand memes.
