Media In-Depth
Ramu Ramanathan
May 22, 2012

ITC: “Focusing on premiumisation of products”

Ramu Ramanathan catches up with Hemant Malik, chief executive officer, trade marketing and distribution, ITC. The agenda was the Kolkata-headquartered tobacco-to-hospitality behemoth’s FMCG business. And how, with no confusion, the company leverages learnings from the combination of categories in its portfolio. Read on.

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