Isobar to handle Diageo's Antiquity, Captain Morgan, Royal Challenge and Signature

Isobar India has bagged the creative and digital mandate of four brands under Diageo India. 

 

The agency's Bengaluru office will manage the integrated mandate for Antiquity and Captain morgan and the digital duties for Royal Challenge and Signature. The account was won following a multi-agency pitch.

 

Amarpreet Anand, EVP and portfolio head, Diageo India, said, “We are very happy to bring Isobar on board as our partners on some of our most prestigious brands in India, to handle the mandate of creative and digital across different brands. At Diageo, we are constantly trying to build a strong agency ecosystem and onboard the right set of creative minds to build our brands. Isobar bring their insights on brand building in the creative space and digital-first thinking which will be of much value.”

 

Shamsuddin Jasani, group MD, Isobar South Asia, added, "We have grown from being a digital agency to an agency for the digital age. I am very happy that Diageo has appointed us as the integrated agency for Antiquity and Captain Morgan, along with awarding us the digital duties for Signature and Royal Challenge. It is an exciting opportunity and we are looking forward to delivering result-oriented strategies aiming at business transformation through the creative use of digital.”