Red Label ends the vegetarian, non-vegetarian divide over a cup of tea

Brooke Bond Red Label's latest film in its 'swad apnepan ka' series shows two old friends meeting after years.

 

Conceptualised by Ogilvy, the light-hearted film shows how a vegetarian turns down a cup of tea at his friend's house because he's a non-vegetarian. The fragrance of the tea soon changes his stance, even though he's worried about his mother's thoughts about the same.   

 

Shiva Krishnamurthy, vice president, tea and foods, HUL, said, “Brooke Bond Red Label’s purpose is to make India more inclusive. We believe in confronting and challenging prejudices that come in the way of being more inclusive. Our latest TVC challenges one such prejudice in a light hearted manner over a tasty cup of tea. We hope that people will love it as much as they have loved all the earlier commercials of our ongoing Swad Apnepan Ka campaign”

 

 

CREDITS:

 

Client: HUL

Creative agency: Ogilvy

Vice chairman and group CCO: Sonal Dabral

Chief creative officers (West): Kainaz Karmakar, Harshad Rajadhyksha, Sukesh Nayak

Group creative director:  Akshay Seth

Creative director: Kanika Sethi

Account management: Nikhil Mohan, Nayna Kotian, Sonal Sawant, Richa Roshan

Account planning: Prem Narayan, Vipasha Bhuptani.

Director: Prasoon Pandey

Production house: Corcoise