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May 14, 2009
IRS 2009 R1: Key highlights and analysis
The topline findings for IRS 2009 R1 have been released. Sanchayeeta Verma, Partner, business planning, Mindshare analyses the trends for Campaign India. * Trend of drop in readership of magazines as seen in the past few years continues unabated. * Hindi and vernacular dailies also either stagnant or dropping in readership. English publications however showing growth mainly on the back of market expansion
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