iProspectCommunicate 2 ropes in Sayan Banerjee

iProspectCommunicate 2, a search and digital consulting agency, has roped in Sayan Banerjee as vice president - business development, client relationships, digital consulting for the BFSI sector.

Banerjee has worked with companies like Hurix Systems and Bennett Coleman and Co. in the past. At iProspectCommunicate 2, he will drive client engagement, planning and revenues.

Vivek Bhargava, managing director, iProspectCommunicate 2, said, “We intend to drive our leadership in digital consulting with this appointment. Sayan comes in with rich client-end experience. He is best suited to understand marketing rationale from a client perspective and provide digital solutions to such marketing opportunities.”

Banerjee comes in with over a decade’s experience in handling marketing campaigns involving search, display, social, web analytics and e-mail. In recent years, his focus has been in driving digital strategy and marketing programme implementation for direct channels at HSBC India and Newscorp India, according to an official statement.