Fagan replaces Kevin Walsh, who is due to move onto another, as yet undisclosed, role within the network. He will lead strategy across 14 markets and diversify iProspect’s products and services in the region, reporting to Ruth Stubbs, iProspect’s Asia-Pacific chief executive. In the UK, Fagan played an important role in expanding iProspect’s services beyond the realm of traditional search marketing.
Fagan noted that iProspect is “evolving from an organisation focused on science and analytics to one with creativity at its core”. He said this was in response to changing consumer behaviour online.
Joining Fagan in Singapore is Brandon Smith, who has been appointed to the role of Asia-Pacific director of new business and marketing. He previously held an equivalent role in the UK. Smith will drive new business strategy as well as strengthen iProspect’s profile in the region.
iProspect is part of Dentsu Aegis Network and has been in operation since 1996. Clients include General Motors, Shangri-La and American Express.
(This article first appeared on CampaignAsia.com)