As more and more youngsters begin working early in their life, the average age of employees in an organisation is seeing a drop.
For advertising agencies, young talent means a more youthful atmosphere in the corridors of creativity. Youngsters bring zeal, an enthusiasm to learn and despite being raw, they express a willingness to tread on unchartered territory, rather than the tried and tested. That's encouraging news for brands.
However, if the same talent base does not get its due, be it in the form of compensation, mentoring, recognition and appreciation, it poses several questions for the future of not just the advertising industry, but brands as well.
Ask any CEO in advertising today and he/she will tell you that the biggest challenge facing their agency right now is attracting and retaining good talent. Starting salary packages in advertising are still the lowest when compared to other 'creative' professions like event management, media and television.
Does young talent really get its due in the industry? Have agency bosses really put their ears to the ground to listen to what motivates young adland the most?
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