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As more and more youngsters begin working early in their life, the average age of employees in an organisation is seeing a drop.For advertising agencies, young talent means a more youthful atmosphere in the corridors of creativity. Youngsters bring zeal, an enthusiasm to learn and despite being raw, they express a willingness to tread on unchartered territory, rather than the tried and tested. That's encouraging news for brands.
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Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.
The agency will drive FILA's digital creative and lead Foot Locker's mainline creative, targeting India’s youth and sneaker culture.
The experiential campaign positions trading as a calling, not just a skill.
The activation was to celebrate Asian Paints' new role as BCCI's official Colour Partner.