Interactive Avenues has been appointed as the digital agency of Wahl India. Wahl is a player in the professional, consumer and pet grooming product line and is present in 165 countries.
The mandate for Interactive Avenues' Mumbai office includes social media and e-commerce duties.
Balaji Purushothaman, MD, Wahl India Grooming Products, said, “Since 1919, with the invention of the first practical electric hair clipper, Wahl Clipper Corporation has been the leader in the professional and home grooming category. Our products remain the finest and most innovative in the industry, that aides our discerning consumers and professionals to achieve the desired results, with minimal effort. With the vision to build awareness for the Wahl brand, we are excited to partner with Interactive Avenues, to help us achieve our objective in a most impactful way.”
Amardeep Singh, CEO, Interactive Avenues – A Reprise Network Company, said, “India is an established and expanding market for the grooming industry. Social media and influencers play a pivotal role in establishing lifestyle and grooming trends. Therefore we see a huge potential for Wahl India to dominate this space. We are excited to start this journey, and we are looking forward to using our cutting edge tools and analytics to create an impact for Wahl India.”
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