Interactive Avenues has been chosen as the digital partner for Bank of Baroda. Among other services, the agency will also be responsible for creating and revamping the website for the brand and its allied services.
The account was won post a multi-agency pitch and will be handled by the agency’s Mumbai office.
Through this digitisation, Bank of Baroda is trying to upgrade its customer experience and acquire the attention of the millennials and GenZ.
Purshotam, chief general manager - retail liabilities, wealth management, marketing, capital market and NRI services, said, “Banking, especially in metros and international markets, is entirely digitised today, owing to the ease of accessibility it offers. Evidence of increase in customer impressions on our website suggests that more and more customers are interacting with the website for their daily banking needs. To ensure seamless user experience and faster transactions online, the website should provide the best UI/UX, thorough information, interactive and useful business tools, etc.”
He added, “We look forward to working with Interactive Avenues to create an improved digital infrastructure for us that can offer a seamless banking experience for our existing and prospective customers across the globe.”
Amardeep Singh, CEO, Interactive Avenues – A Reprise Network Company, said, “This is a very significant partnership for us, and we are extremely honoured to be part of Bank of Baroda’s digital transformation journey, and adding them to our roster of marquee clients. Gone are the days when retail banking customers had modest expectations in terms of banking experience. Customers now expect their banking interactions to be more technologically sophisticated and personalised. We are looking forward to creating this interesting online customer experience for Bank of Baroda.”