‘Integrated marketing company’ Liqvd Asia begins operations

Billing itself as ‘Asia’s first experiential multicultural marketing entity’, Liqvd Asia has started operations with offices in Mumbai, Indore and Singapore, and a team of 28.

The new entity has been launched by Arnab Mitra (ex-Starcom MediaVest), Zubin Nalawalla (RJ of 107.1 FM and ex-Edelman Digital) and Archit Gadiyar (Writer, ex-DDB Mudra) and Mayur Sethi (ex-Havas Digital and founder, MP09Digital).

A note from the company informed that Liqvd would be an integrated marketing company. The focus will be on experiential solutions backed by technological relevance with clear and highly measurable metrics, it said.

“We have been working on the fine prints of Liqvd for quite some time now. The industry since its inception and over the last decade got far too much compartmentalized with very little path breaking work. We needed a game changer here, an integrator to tie all in. Remember, we are not an agency,” said Arnab Mitra.

"The shift in marketing isn’t just a shift to digital. It’s a shift from broadcasting messages to focusing on creating elevated branded experiences that benefit both the client and the consumer,” he added.