Facebook has announced the testing of Instagram’s Reels ads in India along with Brazil, Germany and Australia with tests expanding to more countries in the coming months.
According to a statement issued by the social network, the ads will be full-screen and immersive, similar to the ones in Stories. As with organic Reels content, ads can be up to 30 seconds and people can comment, like, view, save, share and skip Reels ads.
Facebook also announced the launch of In-Stream Video topics that lets advertisers place ads in certain video topics, through Ads Manager.
This allows advertisers to align their brand messaging within content that is contextually relevant to their target consumer.
Video topics are available when advertisers select the 'In-Stream Only' placement and brand objectives for their campaigns. It will include over 20 video topics, like sports, and over 700 hundred sub-topics such as baseball, basketball, golf or swimming. For example, a baseball bat company can now place ads in topics that would be of interest to their customers, such as 'baseball'.
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Watch the film conceptualised by Ogilvy here