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Oct 04, 2022
Inshorts Group appoints Abhijeet Ranjan
Moves from Star Plus
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Affordable, not cheap: Cracking the code on value
Affordable brands thrive by meeting emotional needs, using smart packaging cues, and moving beyond price cuts, explain Ipsos India’s UU and Synthesio lead and country chief client officer.
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Rust never sleeps, but it can be outsmarted
AM/NS India’s new ad pits steel tech against cartoonish corrosion, turning rust into the most animated villain this side of Hollywood.
