Inshorts Group has appointed Abhijeet Ranjan as chief revenue officer for Public app.
The app gives local updates.
Ranjan moves from Star TV Network, where he was vice president and national sales head at Star Plus.
He will be responsible for accelerating Public app’s overall revenue growth and creating deeper in-roads with national brands via vernacular advertising.
Azhar Iqubal, co-founder and CEO, Inshorts Group, said, “Public app is today amongst the very few informative apps in India to have such massive reach amongst vernacular audiences, making it an apt platform for brands looking to connect with Bharat. Abhijeet’s role will be instrumental in further establishing Public app as a must have in the core advertising mix of national brands and I am sure his diversified industry experience will open up several new opportunities for a rapidly growing platform like ours.”
Ranjan said, “Public app has seen such success in a short span because it fills a critical gap of providing users with hyperlocal updates which have a direct impact on their daily lives. The large user base combined with innovative advertising formats and hyperlocal geo-targeting offers immense opportunities for advertisers and I am looking forward to working with the highly talented Public app team to fully harness this potential.”
With over 15 years of experience, he has also worked with companies like Snapdeal, ESPN, Network 18, HT Digital and more.
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