Infographic: Top Hindi news morning programmes

Programmes on Star News and Aaj Tak dominated the morning news time band between January to November 2011

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According to TAM, here are the top ten programmes on Hindi news channels during January – November 2011 (Time band considered : 7 to 10am).

Source: TAM Peoplemeter System
TG: CS 15+ yrs
Market: Hindi Speaking Market
Time Band: 7 to 10 AM
Period: Jan - Nov (Wk 1 to Wk 48) 2011

Rank	Channel	Date	Programme	TVR
1	Star News	28/08/2011	YE AADHI JEET HAI	0.74
2	Aaj Tak	28/08/2011	ANNA ZINDABAD	0.74
3	Aaj Tak	16/08/2011	ANNA KI AUGUST KRANTI	0.65
4	Aaj Tak	25/03/2011	INDIA MANGE CUP-YE YUVRAJ KA WORLD CUP	0.57
5	Aaj Tak	3/4/2011	VISHWAVIJETA	0.56
6	Star News	3/4/2011	STAR SAVERA	0.55
7	Zee News	18/08/2011	ZEE NEWS	0.53
8	Star News	12/3/2011	BALLE BALLE FATAFAT	0.51
9	Star News	12/3/2011	FATAFAT	0.51
10	Aaj Tak	17/08/2011	AAJ SUBAH	0.51

According to the Star News spokesperson, on anything unusual in those particular episodes that helped them earn good TRPs, "There is nothing unusual but viewers prefer to go to a credible news channels for the important and big news. All three news mentioned above were big news, Aana Hazare, and the World Cup.'Ye Aadhi Jeet Hai' was on Anna Hazare to break his fast, Anna's victory celebrations at India Gate. Star Savera was about India wins the Cricket World Cup 2011, and Balle Balle Fatafat was on the news that South Africa beats India in WC 2011 match."

When asked, what morning news viewers look for in terms of programming, the spokesperson said, "If you look at the programming line up in the morning time band of majority of news channels, a mix of fast news bulletins, astrology, cricket, and religious content take the lead. But we at Star News have taken a conscious call : “No astrology, no religion. Only hard news.'."

On advertiser interest during this time band, the spokesperson commented, "On news channels, 7-10am is considered the second most preferred time band after evening prime time (6-11pm). On an average, a leading news channel consumes 15-16 minutes of advertising per hour in this time band."

Source:

Campaign India