Infographic: Top Hindi news morning programmes

According to TAM, here are the top ten programmes on Hindi  news channels during January – November 2011 (Time band considered : 7 to 10am).

Source: TAM Peoplemeter System 
TG: CS 15+ yrs 
Market: Hindi Speaking Market 
Time Band: 7 to 10 AM 
Period: Jan - Nov (Wk 1 to Wk 48) 2011

According to the Star News spokesperson, on anything unusual in those particular episodes that helped them earn good TRPs, "There is nothing unusual but viewers prefer to go to a credible news channels for the important and big news. All three news mentioned above were big news, Aana Hazare, and the World Cup.'Ye Aadhi Jeet Hai' was on Anna Hazare to break his fast, Anna's victory celebrations at India Gate. Star Savera was about India wins the Cricket World Cup 2011, and Balle Balle Fatafat  was on the news that South Africa beats India in WC 2011 match."

When asked, what morning news viewers look for in terms of programming, the spokesperson said, "If you look at the programming line up in the morning time band of majority of news channels, a mix of fast news bulletins, astrology, cricket, and religious content take the lead. But we at Star News have taken a conscious call : “No astrology, no religion. Only hard news.'."