According to TAM, here are the top ten programmes on Hindi news channels during January – November 2011 (Time band considered : 7 to 10am).
Source: TAM Peoplemeter System
TG: CS 15+ yrs
Market: Hindi Speaking Market
Time Band: 7 to 10 AM
Period: Jan - Nov (Wk 1 to Wk 48) 2011
|1||Star News||28/08/2011||YE AADHI JEET HAI||0.74|
|2||Aaj Tak||28/08/2011||ANNA ZINDABAD||0.74|
|3||Aaj Tak||16/08/2011||ANNA KI AUGUST KRANTI||0.65|
|4||Aaj Tak||25/03/2011||INDIA MANGE CUP-YE YUVRAJ KA WORLD CUP||0.57|
|6||Star News||3/4/2011||STAR SAVERA||0.55|
|7||Zee News||18/08/2011||ZEE NEWS||0.53|
|8||Star News||12/3/2011||BALLE BALLE FATAFAT||0.51|
|10||Aaj Tak||17/08/2011||AAJ SUBAH||0.51|
According to the Star News spokesperson, on anything unusual in those particular episodes that helped them earn good TRPs, "There is nothing unusual but viewers prefer to go to a credible news channels for the important and big news. All three news mentioned above were big news, Aana Hazare, and the World Cup.'Ye Aadhi Jeet Hai' was on Anna Hazare to break his fast, Anna's victory celebrations at India Gate. Star Savera was about India wins the Cricket World Cup 2011, and Balle Balle Fatafat was on the news that South Africa beats India in WC 2011 match."
When asked, what morning news viewers look for in terms of programming, the spokesperson said, "If you look at the programming line up in the morning time band of majority of news channels, a mix of fast news bulletins, astrology, cricket, and religious content take the lead. But we at Star News have taken a conscious call : “No astrology, no religion. Only hard news.'."