BBC World Service has appointed Indu Shekhar Sinha to the role of India Business Development Manager for one year. From November 2008, Sinha will manage BBC World Service’s multimedia distribution and business development activities in India.
Shekhar is currently BBC Hindi’s desk editor in London. Prior to joining the BBC in 2001, he worked as a business journalist for Times Television and as prime-time News Presenter at Zee News. In addition to serving various editorial roles at the BBC, he has also worked with BBC Strategy which supports the BBC’s public service activities. In his new role, Shekhar will be responsible for developing the distribution of BBC World Service output in India across a range of platforms including FM, broadband, DTH channel distribution system, mobile phones, satellite radio and TV.
Neil Curry, head of Asia business development, BBC World Service, said, “I am delighted with the appointment. Indu Shekhar brings a wealth of experience of the Indian media market as well as strong editorial values. His energy, enthusiasm and strategic thinking will be a great asset in driving our business interests in this most exciting of markets."