Campaign India Team
Sep 14, 2012

Indian brands outperform global brands on engagement: Ketchum Sampark social media study

The study analysed 100 Indian brands and 100 global brands across 10 categories, and their growth in fan base and engagement on Facebook from January to August 2012

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

18 hours ago

India’s consumers redraw the map of aspiration

Hakuhodo’s latest study shows Indians shifting from duty-bound families to friendships, self-indulgence and optimism—reshaping consumption and creativity.

21 hours ago

WPP boss Cindy Rose awarded $6.1 million in shares ...

Shares will vest over five-year period.

23 hours ago

Clarity cuts through advertising’s noise

As consumers tire of louder logos and brighter billboards, brands leaning on simplicity, honesty and cultural context are striking resonance.

1 day ago

Indian consumers push food brands toward health, ...

While reputation continues to matter, PwC's report notes that traditional brand equity drivers now rank lower than product-led differentiation.