India tops number of entries at Spikes Asia

Sends 452 entries; Singapore and Japan follow

Sep 15, 2010 08:52:00 AM | Article | Bindu Nair Maitra

India has sent in the maximum number of entries for Spikes Asia. At452, it tops the list of Asian countries that are participating at theadvertising festival to be held next week in Singapore at Sun Tec cityfrom September 19th to 21st.

Singapore is second at 379 entries while Japan is third with 333entries. A press statement from the Spikes Asia press office pegs thetotal number of entries received this year at 3058. Across categories,Outdoors remains a favourite with a total of 604 entries. Printfollows at 473 entries, and TV/Cinema has 417 entries.

Among Indian entries, Print and Outdoor remain the most popularcategories for agencies to enter, with a total of 71 entries from eachcategory. This is followed, not surprisingly, by TV/Cinema.Interestingly Media also comes in as the second most popular categoryat 57 entries from India, the same as TV/Cinema.

“This year we have seen growth across practically all categories, andin some areas the entry levels have more than doubled. Awards providerecognition, inspiration and motivation and we are delighted with thesupport the agencies are giving to Spikes Asia, now the largest awardsin the region. With a record number of attendees expected, Spikes Asiais proving to be the leading industry event to attend,” said PhilipThomas, CEO of Cannes Lions, joint organisers with Haymarket of SpikesAsia.

Spikes Asia is a JV between the International Advertising Festival(IAF), the organisers of Cannes Lions, and Haymarket Media, thepublishers of Campaign India and Campaign Asia.