Ogilvy Delhi has bagged the Ministry of Tourism (Incredible India) business. The account was won following an open multi-agency pitch from agencies across India.
With this win, Ogilvy’s mandate over the next three years would be to provide a strategy and creative vision. This would involve aligning with and taking Incredible India to the next level in both, the domestic and international markets.
On the announcement, Piyush Pandey, executive chairman and creative director, Ogilvy South Asia, said, "I am absolutely delighted that the Incredible India campaign that we had launched in 2003 is now back with us. We look forward to doing some incredible work for India Tourism."
Sanjay Thapar, group president - North and East, management, Ogilvy & Mather, New Delhi, added, "Building a Brand for the country is probably one of the highest honours that any agency can be given and I am so happy that we have received this opportunity once again for India. We launched Incredible India when the journey first began and will now partner the Ministry of Tourism to take it to greater heights again. This is probably one of the best things that could happen to us at the start of 2012.
Ogilvy India has created campaigns for MP Tourism, MTDC (Maharashtra Tourism Development Corporation), and Gujarat Tourism in the past. Ogilvy Delhi is currently handling J&K Tourism as well.
Here are the print ads from the launch campaign for Incredible India, created by Ogilvy Delhi: