Campaign India Team
Apr 13, 2023

Increase in new business billings, pitches in 2023

Number of pitches in media increase by 43.3%

Increase in new business billings, pitches in 2023

New business billings for creative agencies increased by INR 63.1 crore in February 2023 to reach a total for INR 127.4 crore in the year so far. This is a 20% growth over 2022, during which Indian agencies bagged new accounts worth INR 106.2 crore. 

 

While the billings increased, the number of accounts bagged by agencies in February 2023 were 66, compared to 68 in February 2022.

 

In the media agency fraternity, billings increased by 82.9% to reach INR 96.8 crore. In 2022, the billings for the first two months were INR 53 crore. In terms of accounts, agencies bagged 26 new accounts in February 2023. In 2022, the number was 12.

 

Stay tuned for the full list of new business won by agencies which will be published shortly.

 

 

 

Source:
Campaign India

Related Articles

Just Published

8 hours ago

Brand campaigns celebrate values associated with ...

From menopause awareness to role reversals to mealtime shifts—brand campaigns highlight meaningful stories on Mother's Day 2025.

8 hours ago

Moves and wins roundup: Week of 12 May

Our weekly roundup of the latest appointments and account wins news from Madison Media Alpha, EndemolShine India, Mediascope, Primex Media Services, and many more.

11 hours ago

Striking a balance between design discipline and ...

In a world full of sameness, the most memorable brands are the ones that take creative risks while staying true to who they are, opines SummerOwl Studio's founder and creative director.

11 hours ago

LinkedIn’s BrandLink bets on resonance over reach

Video may be B2B’s new darling, but LinkedIn’s BrandLink is selling context, not cheap clicks—marketers and publishers take note.