Warner Bros. India has appointed Ignitee Digital Solutions for their social media marketing activities. The agency has signed an annual agreement with the group to manage activities on social media platforms including Facebook, Twitter and You Tube.
George John, director marketing, Warner Bros. India, said, “Social media marketing has gained a lot of momentum over the last couple of years and has now become an integral part of our overall movie marketing strategy. It is the ideal platform to connect and engage with the young people who are such important consumers of our entertainment content. Warner Bros. Pictures India looks forward to widening its social media activities in the upcoming year in support of its 2011 film slate.”
Shankar B, chief operating officer, Ignitee Digital Solutions, added, “We are excited and proud to be working with Warner Bros and will do everything in our capacity to make make every campaign well crafted, popular and successful.”
Ignitee had previously worked on social media activities for the promotion of 'Harry Potter and the Deathly Hallows' on the Warner Bros. Pictures India Facebook fan page.