Ignitee Digital Solutions has entered into an alliance with E18, the experiential marketing, brand activation and entertainment division of Network 18. Ignitee Digital Solutions will be responsible for promoting activations for E18 and in return E18 will promote digital marketing for Ignitee.
Speaking on the partnership, Farhad Wadia, chief executive officer, E18, said, “With the Internet penetration in India on a rise, this partnership couldn’t have come at a better time. I am sure that our partnership with Ignitee Digital Solutions will signify the next step towards growth in a dynamic and fast growing market.”
Shankar B, chief operating officer, Ignitee Digital Solutions, said, "We are delighted with this partnership and I am really looking forward to taking this relationship to another level.”