Campaign India Team
Feb 24, 2014

iContract wins digital and social mandates for Wills Lifestyle

The account was won following a multi-agency pitch

iContract wins digital and social mandates for Wills Lifestyle

Wills Lifestyle, the fashion and lifestyle brand from ITC, has appointed iContract as its digital marketing agency. iContract will handle the digital marketing and social media for the brand. The account was won following a multi-agency pitch.

Karan Kumar, general manager, lifestyle retailing business division, ITC, said, “The marketing paradigm has changed with the dawn of digital age. Consumer engagement and consumer dialogue has taken the forefront to drive brand salience. With online shopping going live it was inevitable for us to mandate an agency with the brand’s digital duties. With iContract on board we look forward to strengthen brand presence online including social media platforms.”

Source:
Campaign India

Related Articles

Just Published

15 hours ago

Deepika Padukone grooves to 'Auva Auva' for Levi's, ...

Watch the film conceptualised by Spring Marketing Capital here

16 hours ago

Sony Music appoints Sangeetha Aiyer as director of ...

Moves from NBCUniversal India where she was head of marketing

16 hours ago

New Government guidelines to hold social media and ...

It involves a three-tier regulation mechanism that requires OTT platforms and YouTube to self-classify their content into five categories based on age suitability

17 hours ago

Narendra Modi, Virat Kohli and Rahul Gandhi lead ...

Social media analytics firm Twitteet released its analytics for January 2021