Wills Lifestyle, the fashion and lifestyle brand from ITC, has appointed iContract as its digital marketing agency. iContract will handle the digital marketing and social media for the brand. The account was won following a multi-agency pitch.
Karan Kumar, general manager, lifestyle retailing business division, ITC, said, “The marketing paradigm has changed with the dawn of digital age. Consumer engagement and consumer dialogue has taken the forefront to drive brand salience. With online shopping going live it was inevitable for us to mandate an agency with the brand’s digital duties. With iContract on board we look forward to strengthen brand presence online including social media platforms.”