Campaign India Team
Jun 13, 2017

IBD bags KC Milk's creative duties

Account won post a multi-agency pitch

IBD bags KC Milk's creative duties
IBD India has won the creative account of KC Milk, a pasteurized milk brand under KC Diary Products. The account was won post a multi-agency pitch. The agency has been tasked to 'revitalise the brand image' of KC Milk.     
 
KC Milk was founded 25 years ago in the Dindugal District of Tamil Nadu. 
 
S. Kannan, CMO, KC Diary Products, said, “We are very happy to partner with IBD as they bring with them in-depth knowledge and understanding of the category, which is key for creating effective advertising and communication. The strategic and creative approach we have seen from IBD is outstanding. They have brought fresh insights and a new thinking, which we believe will give us the desired impetus. KC is already a big brand in Tamil Nadu, especially so in the Southern part of the state. The company is planning to expand its presence in a big way and launch KC Milk & Curd with an integrated campaign."
 
Rahul Gupta, MD, IBD, said, “We are consistently winning business of diverse nature and it gives us a sense of satisfaction to be able to cater to diverse industry businesses. Our deep understanding of consumers and our ability to create a long-term vision for ‘KC’ with excellent creative execution were the key factors for this win. We are very excited to have bagged this mandate to work with one of the strong and upcoming brands in the country.”
Source:
Campaign India