Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
It was time for some "introspection" as to where the digital marketing industry is headed at the fourth edition of IAMAI's conference on digital marketing. The event took place in Mumbai yesterday.Suman Srivastava of Euro RSCG opened the session on video advertisements by commenting on the huge video tidal wave that was taking place. The biggest example of this is YouTube. " "How to" is one of the fastest growing categories online," he said.
Contact Customer Support at
[email protected]
or call+91 22 69489600
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
92% of Indian comms and marketing teams already use AI, one of the highest in Asia. Yet GEO readiness lags.
Soaring cart abandonment rates, undecided consumers and a tendency to mass-serve irrelevant ads are challenges that can spike during this season.
The Boston-based company is favoured by marketers for its SEO and analytics tools.
Its #DrinkItUp 2.0 campaign leans on the learning that hydration had moved from utility to a part of fitness, self-care and cultural expression amongst Gen Z.